Place branding …. our view


Place branding is the process by which places understand their unique traits and DNA and apply them to wider place making.

This can involve shaping the physical environment or ‘hardware’ such as infrastructure, buildings, public realm etc.

Of equal importance is the ‘software’ of a place ,this can manifest itself in the cultural offer, festivals, events etc.

Another vital dimension for places, particularly in a post covid-19 world, is ‘virtual ware’, this is how the city or place exists in the digital world.

However, none of this will resonate internally or externally without co-operative organisational structuring and strong links between Government and business.

This part is notoriously difficult to deliver and where Citifi can help based on extensive experience.

City Branding “is a landscape made of culture and psychology, not just economics and politics”. Simon Anholt